User Research Workshop

For entrepreneurs, innovators, and disruptors, truly understanding your target audience is critical — yet few know how to talk to customers effectively.
In this hands-on workshop, I’ll show why deep customer understanding is a superpower for any startup, share the key frameworks — including Problem Interviews, The Mom Test, and Jobs-To-Be-Done — and then guide participants through live practice.
By the end, every attendee will not only know how to conduct insightful customer interviews, but will have actually done it.
Brought to you by Glazkov Research